Helsinkinorth bikepacking

VISUAL IDENTITY | LOGO DESIGN | BRANDING

HelsinkiNorth Bikepacking is community-driven bikepacking event bringing together beginners and seasoned riders to celebrate and wrap up the season.

The goal was to create timeless visual identity combining a strong sense of bikepacking with a distinctly Finnish character and a playful twist.

As a designer, I wanted this story to run through the entire identity. Typography inspired by Finnish road signs, a distinctive color palette, photography, and a versatile logo all came together to create a visual world that feels both grounded and contemporary.

I was especially happy to work again on a project that feels this close to home — and to shape the visual world around something I’m genuinely excited about.